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Research papers

The meaning of colour on packaging

In this paper, first the relevance of packaging and its colour is discussed. Though this subject has been a research topic before, a methodology for researching this subject systematically and thoroughly, which is moreover based on theoretical...

Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Jetty M. M. Plasschaert, Marlies Wilms
Company: PQR-Research
September 1, 1995
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Citation

Plasschaert and Wilms (1995a, September 01). The meaning of colour on packaging. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-meaning-of-colour-on-packaging